International Business – TYBBI Syllabus

Modules at a Glance

International Business – Syllabus Overview

Introduction

• What is international business?
• Growing importance of international business.
• Difference between domestic and international business.

International Business In The 21st Century

• The global business environment- The role of History

• Analyzing the environmental factors for international business.

• Importance of the economic and political environment in the process of internationalization. International Business Environment & India.

• The Impact of Technology.

Foreign direct investment

• International trade and Foreign Direct Investment.
• UNCTAD Word investment Report 2000-2001.
• Growth of FDI post world war II, changes in patterns of world trade and production.
• Protectionism, discuss and evaluate arguments for and against it.
• Impact of FDI on distribution of wealth.

Legal aspects of international business.

• Legal environment for international business.
• Importance of intellectual property rights and patents.
• Importance of the regulatory mechanisms in Europe, USA and other major countries concerning imports.
• Importance of law relating to product packaging, labeling etc.
• WTO- Legal implications and anti dumping.

Economic Integration

• Theory comparative advantage and its importance to international business.
• Role of organizations like the IMF, world bank, WTO etc.
• Role of regional trade group and market agreements.

International strategy

• Globalization of an existing business.
• Business expansion strategies.
• Studying the competitiveness for globalization
• Studying the country and company competitiveness.
• Market research and data collection.

International marketing:

• International market’s selection for an existing business, dynamics of product and market selection.
• Systematic selection of international markets-Industry and company sales potential estimation and marketing of an international business plan.
• Segmentation of international market and consumer’s selection.
• Analyzing international competition in each market and designing of the winning international marketing strategies.

Transnational corporations

• Emergence of multinational & transnational corporations.
• Role of transnational corporations.
• Multi-location manufacturing.
• The process of building of an MNC.

International human resource management

• Business ethics and values-corruption. Enron Case Study.
• Importance of relationship marketing for creating competitive advantage in the international business.
• International HRM strategy.
• Conflicts between corporate and national pressures.
• International HRM strategy.
• Conflicts between corporate and national pressures.
• International managers-problems faced in recruiting and retaining such managers.
• Impact of religion and culture.
• Labour markets/skills and training.

International financial markets

• Growth of Financial Market-London, New York, Tokyo.
• Deregulation of market & emerging market- financial hubs.
• Disintermediation of markets due to deregulation and technology.
• Integration of markets eg. Euro, NAFTA, SAARC, ASEAN, etc.
• Cross border Alliances.

Export Finance And Risk Management.

• Export/ import finance in India.

• Major variables in the financial environment for international business.

• Currency risk and how to formulate safe international marketing str5ategies.

• Foreign Exchange Risk Management.

• Types of contract in international business- terms of payment.

• Letters of credit and their importance in the international business.

• Financial risks in the international transaction and how to avoid them. Role of ECGC and EXIM Bank.

• Import/ export documentation in India.

• Business risk and the importance of proper documentation in international business.

International Business Environment In India  

• Import related environment in India and other countries. Role of RBI, customs, DGFT etc.
• Export related policies in India and other countries. export benefits in the Indian environment and the likely future scenario. Special economics Zones.
• Impact of export benefits on production pricing.
• Export pricing in India-A case study.

Balance of payments.

• Trade and investment theories.
• Importance of balance of payments.
• Different exchange rate mechanisms-implications.
• Implications of full convertibility.
• IMF, world bank-Their role and implications for international business.