Marketing of banking and insurance refers to aggregate of functions directed at providing services to satisfy customer’s financial needs and wants. Marketing of Banking and Insurance is an interesting subject as it requires the knowledge of economics, sociology, psychology, banking and also core marketing concept. It is the customer who has the upper hand in marketing.
Here we present Marketing of Banking and Insurance Practice Question Paper 1:
Q.1) a) Discuss the factors that influence the buying behavior for purchase of a banking product.
b) What role does “place” play in service marketing?
Q.1) a) How do private sector banks develop their marketing mix strategies?
Q.2) a) Post recession, the demand for consumer goods is gaining importance. Discuss the features of consumer goods marketing in detail.
b) Explain 4 Ps of marketing.
Q.2) a) HDFC Standard Life Insurance Company is in service industry. Do you agree? Give reasons.
B) How are services classified?
Q.3) What is meant by “Gaps” model of service quality? How are service gaps closed?
Q.3) a) Online marketing is the need of 21st century. Discuss.
b) Explain the term “direct marketing”. Explain the following direct marketing channels – i) face to face marketing ii) Kiosk marketing iii) Company retail outlets.
Q.4) Write short notes on any 3 of the following:
a) Buying roles
b) After sales services
c) Dimensions of quality
d) Marketing vs selling
e) Advertising in service marketing.