An overview of strategic management, levels of strategic management, organizational, strategists, strategic management. Process environmental considerations, context of strategic management, formulating &implementing strategy, The dynamic nature of the model.

1. The social facet: ethics, social responsibility of Business, (Traditional view versus emerging trends & issues) the social contract of business.
2. The political facet: govt. &business, Govt’s role( historic role Vs Emerging role). Cost and implications of Govt’s role (Historic role Vs emerging role). Cost and implications of Govt. Intervention. Recent Trends.
3. The Technological fact: Issues in Technology and solutions. Impact of Technology on Business.
4. The economic fact: A conduit for social, political and Technological forces, Role of competition, National and global trends.

1. Mission, vision, and Goals, environmental scanning, organizational assessment using organizational and environment information, objective setting, strategy setting.
2. Tools of corporate level strategic management. The Boston Consulting group matrix, the GE planning grid, the life cycle concept, the Mckinsey 7-5 framework.
3. Strategies: Integration, diversification, disinvestment, downsizing

1. Organizational structure, does structure, Drive strategy or strategy  drive structure, different organizational structures for different strategies.
2. Resource mobilization Viz. Money, Markets, Machine, Material, men.(human resources)
3. Leadership and Motivation as Key drivers of strategy
4. Role of creativity and innovation.
5. Evolution and control of strategies, standards, branch marketing, benefit cost analysis of options, performance gap analysis, responsibility centers, ROI, budgeting.