Business Communication – Part II – Revised FYBBI Syllabus 2016
Modules at a Glance
Sr. No. | Modules | No. of Lectures |
1 | Presentation Skills | 15 |
2 | Group Communication | 15 |
3 | Business Correspondence | 15 |
4 | Language and Writing Skills | 15 |
Total | 60 |
Business Communication – Part II – Syllabus Overview
Sr. No. | Modules / Units |
1 | Presentation Skills |
Presentations: (to be tested in tutorials only) 4 Principles of Effective Presentation
Effective use of OHP Effective use of Transparencies How to make a Power-Point Presentation |
|
2 | Group Communication |
Interviews: Group Discussion Preparing for an Interview, Types of Interviews – Selection, Appraisal, Grievance, Exit
Meetings: Need and Importance of Meetings, Conduct of Meeting and Group Dynamics Role of the Chairperson, Role of the Participants, Drafting of Notice, Agenda and Resolutions Conference: Meaning and Importance of Conference Organizing a Conference Modern Methods: Video and Tele – Conferencing Public Relations: Meaning, Functions of PR Department, External and Internal Measures of PR |
|
3 | Business Correspondence |
Trade Letters: Order, Credit and Status Enquiry, Collection (just a brief introduction to be given)
Only following to be taught in detail:- Letters of Inquiry, Letters of Complaints, Claims, Adjustments Sales Letters, promotional leaflets and fliers Consumer Grievance Letters, Letters under Right to Information (RTI) Act [Teachers must provide the students with theoretical constructs wherever necessary in order to create awareness. However students should not be tested on the theory.] |
|
4 | Language and Writing Skills |
Reports: Parts, Types, Feasibility Reports, Investigative Reports
Summarisation: Identification of main and supporting/sub points Presenting these in a cohesive manner |
Reference books for subject: Business Communication – Part II
Business Communication-II |
|
No comments yet.